As I understand the way film marketing works these days, despite its length, this is a "teaser" trailer... This far out from the release, the main point of it is just to alert people to the fact that this film is coming next year (or, for a film as high profile as this, to start the buzz off and build from there.) A "story" trailer will likely come next year as they try to sell undecided people on going to see it by actually highlighting the plot and trying to make you care about how it all turns out.

I'm not defending the practice, mind you... Just stating the goals that I believe with which they went into creating this first trailer. I personally still feel like reminding people that these characters were fun should have been among the important bits they should have conveyed.




Man, Equestria Girls was such an odd, marketing-department-driven concept. I give the show creators credit for running with the whole alternate-universe-travel premise to make it work as best they could. I think that they pretty much had to jump into full-explanation mode in the trailers to give the slightest clue what was going on.

Regardless, Spike really should be allowed to share more dry observations.