Previous Post If the embed doesn't work, go check it out here: http://youtu.be/tmeOjFno6Do Ultron looks pretty damn impressive!

Well...

Colour me unimpressed. If I was going to make a decision on whether to watch this film based on the trailer, then the answer would be a straight "NO!".

The trailer did show some clever things, and the slow "I've got no strings" in the soundtrack was really creepy. However the trailer failed to do something fairly important.

It failed to tell me what the film was all about.

Now, I could guess a good part of it as I did read the original Ultron stories, and have a reasonable idea of what the character is all about. However, if I didn't have this background, then the trailer is just a load of random, fast-changing clips.

Let's compare this with the MLP trailers for Equestria Girls and Rainbow Rocks (if only because they are the last two trailers I have seen):

• Both trailers hinted at the story ("Crown stolen, thief escapes to another world, Twilight at slight disadvantage getting on her feet", "New magic revealed to someone, they are going to use it to get what they want"). Not a complete precis of the story, but enough to know what I am going to watch.
• Both trailers had a scene that sold the film to me. Ironically Spike - not my favourite character - was the hook both times ("What? A talking dog is the Weird part of this?" and "Uh..You really need to do that whole 'Magic of Friendship' thing now...")

Yes, there were some fast-changing clips. However they were in addition to the bits that have you the information, not instead of.

Showcasing all the nice CGI and all the fight scenes mean nothing. I'm not going to waste several pounds and a significant chunk of my day watching a movie based on seeing some pretty CGI and a load of fights. It's coming to something when a trailer for a My Little Pony franchise ultimately aimed at children shows more depth than a film supposedly aimed at adults.

Or perhaps I'm just a grumpy old git. That's a possibility too.