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Anime Jason 
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Member Since: Sun Sep 12, 2004
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In Reply To
HH

Subj: Re: On e-comics
Posted: Mon Aug 15, 2011 at 06:58:00 pm EDT (Viewed 590 times)
Reply Subj: On e-comics
Posted: Mon Aug 15, 2011 at 11:19:06 am EDT (Viewed 2 times)



    Quote:
    I think it falls between two stools. There's either not enough co-ordination to offer a coherent and thought-trough reboot or there's too much interference on individual storylines in individual comics. The path they've chosen appears to incur the negatives of both while not getting all the positives of either.


This is the unfortunate side effect of one person or one group of people having a "vision" and trying to force it upon everyone whether it makes sense or not.



    Quote:
    The sales model is that selling a "flimsy" now should only break even. The TPB is profit. The downside of this is that while you could theoretically break even on a comic selling 20,000 for the first of a six month series declining by 20% sales each issue plus 10,000 TPB collections, that's still only exposed your property to a maximum of 30,000 readers. Next time only a percentage of them will pick up the sequel. It's a very short-term sales and marketing strategy.


And THAT is part of the thinking every U.S. company and CEO is promoting nowadays. The question is always how can we satisfy the stockholders' return THIS QUARTER? As in they don't expect to have jobs, or a company, after that, as in everything after December 31st, 2011 does not exist. They just want to retain enough value not to get fired, and to possibly have someone buy them out after that so that same question is someone else's problem next quarter.

Besides comics, it's leading to a whole lot of short-term products and thinking. It's the reasons most companies no longer do R&D, the reason why banks don't want to loan money (you can't pay it back in 3 months? get lost!).



    Quote:
    What this means is that every comic now is planned to fail. For the ongoing titles there are then new "jumping on points" that will spike sales through hot new creators signing up or through "event issues". For the smaller titles its about retaining as much of the declining sales base after #1 as possible to reach the planned cancellation point.


It's not so much planned failure as a lack of a plan beyond a certain point.



    Quote:
    My understanding is that DC are pricing their online editions at the same cost as their paper editions, presumably under the impression that e-versions are "more valuable" in today's marketplace and can therefore be positioned at that proce point. After three months the back issues will be available at $1 less than published cover price.


I sincerely hope they're joking about that part: 1) There is no paper or ink or shipping cost involved with e-comics - people are not stupid, and can figure out this is a bad deal. And 2) even collectors will realize this is a bad deal because they can't wrap an e-comic in plastic, archive it for 5-10 years, and have it double in value - in fact, e-comics are worth NOTHING after you buy them or years later.



    Quote:
    This seems to be a serious misunderstanding of the e-marketplace. It means that, for example, a reader can choose between e-buying I, Vampire #3 or e-buying my Robin Hood novel and having enough change for a packet of gum. Let me tell you, at the moment my sales are winning.


Exactly what I said. Too many people don't understand how it works, and they figure e-print is for "convenience", and people will pay extra for that convenience. There are magazines and books, and especially newspapers, which cost MORE for e-print editions right now. Yes, it is convenient, but it's also not (paper is still far more portable) and digital is also less archivable.



    Quote:
    And given the amount of music and video e-piracy going on, comics piracy is a given. In fact its actually much easier, given that a video file might be 3gB and a folder containing EVERY single comic published in a calendar month might be around 100mB. A single issue is around 15mB.


The higher the cost, the more likely the piracy. Apple taught the music industry that lesson positively after several other upstarts failed. Make the product convenient and cheap enough, and the vast majority of people won't bother pirating it. Really, if they price comics at $1.99 US each, the piracy will drop to a trickle.

Alternately, I kind of get the feeling that e-comics are not taken seriously by the D.C. or Marvel brass, and they figure they'll pay lip-service to this "new fad" and make people pay extra for it, until it fades into the sunset and they go back to their old model.



    Quote:
    I'm not saying this is okay. Just now there's a website in China that's probably selling more copies of my books than the legitimate one that actually pays me royalties on sales, but there's nothing at all I can do about it. But I am saying that it is inevitable that this stuff will happen, and neither DC nor Marvel appear to have factored that into their e-marketing aspirations.


People will always seek a better deal, even when it looks a little shady. They'll weigh the risk, and then take action. This is why there are always those fake Rolex watch stands in big cities that people are fooled by. People pay their $50, they look at the watch and wonder if they threw away the money, but hey, it looks enough like a real Rolex that the $50 might be worthwhile. Or they buy burned DVD's off a street stand because they're only $1 each, and so what if the quality is bad. After all, they probably won't get arrested for it.







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