I've long maintained that eight is the minimum number of active posters required to make the board viable. We dipped below that a year or more since and we're seeing the consequences.







I have serious doubts about any marketing strategy that releases 52 new comics products over the course of a year and expects many of them to prosper. Indeed, even those with existing followings might suffer from "jumping off". I'm with most commentators in predicting a short-term sales spike followed by massive event fatigue.

And going to competetive e-comic release at the exact moment you want the retailers to be on your side is lunacy.