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Subj: Glad about the movie, ambiguous about the poster. Posted: Tue Jun 14, 2011 at 05:56:47 am EDT (Viewed 6 times) | Reply Subj: First marketing poster for the Avengers movie, showing off new costumes: Posted: Mon Jun 13, 2011 at 09:10:54 pm EDT (Viewed 394 times) | ||||||
On the poster: I know this isn't the officially "launched" advertising poster, but it must have some degree of legitimacy; so it's fair to say that some art director and some art director's boss have said "Yeah, that's what we want to show our moviegoing public." Bad move. On the good side it conveys a few things to its target audience - there's an Avengers movie and these are the people in it and they'll be doing action stuff. And it uses a "proper" logo. On the bad side it looks like one of those naff DVD covers for a TV series where some intern has pasted together a bunch of images in photoshop to make a montage. In fact I think that's exactly what they've done. Look at where the light is reflecting on each of the figures. Also look at the focus - where each of these characters is coming from and going to, and then where our attention is supposed to be directed. Iron Man's flying right out of the poster and over my left shoulder. Cap's glaring at something I can't see off to the right of the poster, possibly the same thing the Black Widow is waving her legs at. Thor's heading up up and away in is staring at the moon. The Hulk's about to smash Thor, presumably for having his light shining from the left whereas most of the rest of the team are lit more-or-less from the right. And Hawkeye's about to shoot Cap in the back. There is no actual viewer focus. The bright colours drag attention away from the key thing, which is the name of the movie (in grey). I know this doesn't mean the movie's unfocused with different actors heading off in different directions, confused elements clashing, and a lack of understanding of the basic principles of the craft, but the poster doesn't exactly suggest competence and quality. It suggests "make do" and haste. Compare and contrast with Avengers vol 3 #25 and Avengers vol 1 #168.   My niggle is that given a $100,000 budget for the movie couldn't they have used just a fraction of it to commission an original piece of work for a poster? Maybe Alex Ross?  | |||||||
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