> ...But if there was any indication of a link in the film itself, it was too subtle for me to catch.
>
> I know in the viral campaign leading up to the movie there was a website for a drink called "Slusho" or something. Apparently, it's a fictional beverage that J.J. Abrams refers to in all of his projects. Anyway, the fake website for Slusho had some Cthulhu-esque overtones to the backstory. Something about the creator's mother setting off on a sea exploration never to be heard from again, and her son becoming obsessed with the ocean, and making a dive into some unexplored trench, coming back with some irresistible ingredient that made the family's drink business wildly successful beyond measure.
>
> Of course, "Slusho" only appears on a T-shirt and cup in the Cloverfield movie, so it likely doesn't really have all that much bearing on things. Plus, the story could fit all sorts of angles: The creator could have taken to worshipping an elder god like Dagon, leading to the success. Or, in a non-Cthulhu angle, the harvesting of whatever from the ocean trench could have awoken a sleeping monster. And then there's the bit about the scientist who discovered it dreaming that he drank enough and turned into a giant whale... so it could be the old mad scientist origin for the monster who used to be a man. Or the Slusho story could have nothing to do with it.
>
> In any event, the look of the monster doesn't immediately scream of any kind of Lovecraft connection.
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When I saw the tentacle smash the bridge, I was hopeful for a moment...I thought the monster looked cool...I also thought hitting it with bombs and missiles would surely take it out. : )
