I've not seen BvS:TDOJ, having been put off by pre-publicity and some statements made by producer, director, and cast before it was ever released. What I've heard and read since hasn't encouraged me to revise my opinion.

One thing that contradicted my expectations of Civil War was how many slow, quiet scenes there were. In the first act especially, character moments are given time to breathe. There's a long sequence of them without any "action" at all, including a well-done funeral scene that still manages to pack a character backstory reveal and a major plot-changing decision into its four minutes.

If I was going to criticise this film, it is that the villain's plot is decidedly undercooked. It pretty much boils down to "Ha, ha! I'm going to make all you heroes hate each other and fight!" The major last-act final push reveal - that (Spoilers blacked out here, highlight to read) Winter Soldier/Bucky was the person who murdered Tony Stark's parents while under mind control was predictable right from the first scene of the film.

BvS seems to have tried to cherry pick aspects from a bunch of significant (but not all good) comics including The Dark Knight Returns and The Death of Superman, creating a Frankenstein's monster of shambling parts that are more than the whole. Civil War seems to have consciously avoided most comics plotlines and their sometimes-dodgy motivations, offering fan service by little moments (such as Ant-Man riding Hawkeye's arrow, as per a classic Avengers cover) rather than by butchering whole stories.

Another mild irritation for me is that the Marvel movies will not, or at least do not, acknowledge significant developments in their supposedly-same-universe TV series. In particular, Agents of SHIELD has established that many people with latent Inhuman DNA are breaking out with powers. That should have been a significant driver of the Sokovia Accords but is never mentioned except for a very obscure four word phrase about the "profusion of powered people" by Secretary of Defence "Thunderbolt" Ross.

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The - admittedly little - I have seen of the MCU seems to have this as a common failing. The villains don't seem to be quite there (Loki in Avengers was an exception).

This is commonly acknowledged as Marvel Studio's greatest weakness. Their most compelling villains have all been slowly developed over their TV series: the Kingpin, Killgrave, and Grant Ward/HIVE have all benefitted from much more screen time and show-not-tell development. I rate all three above anything the movies have offered, both as credible threats and as proper characters with motives and personalities.

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On the other hand, I have enjoyed the films I have seen.

Marvel seems to have hit on a winning blockbuster formula. I'm looking forward in particular to Doctor Strange.