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Reply Subj: Marketing people tend to go astray easily... Posted: Tue Jun 14, 2011 at 11:36:19 am EDT (Viewed 337 times) | |||||||
Quote: It's actually fairly common these days, and if you look up recent movie posters you'll see that they're quite often awful while being extremely simple photoshop compositions with each actor cut out and pasted onto a background together. On some of these posters, it's clear that the camera angles do not match... On most of them, the harsh outlines and mismatched lighting make it clear to even a novice eye that these characters were not occupying the same space.Here's the poster for this summer's hit "Fast Five". This is the banner form of it, but the actual theatrical poster was the exact same image, just with a lot of empty sky above it to conform to the vertical poster dimensions.  Look at how haphazardly these characters and cars have been combined. This was the *final, approved design* put in thousands of theaters to promote a film over $100m in budget and with a monstrous marketing budget. Quote: Major studios tend to be okay with this, for some reason. I suppose because it's cheap, it's fast, and it doesn't risk alienating any potential audience by featuring a "style" they could object to. When a film unexpectedly flops at the box office, people look for a reason. If the advertising materials are in any way unusual, people will often point to those.... I can't even blame the marketing people for phoning it in if they're going to catch the blame for any miss if there's any possible difference in what they did. Why stick your neck out? Do the minimum that's expected and hope nobody notices anything original about your work.For instance, compare and contrast the individual character posters sent to theaters to advertise "SuckerPunch", which flopped earlier this year:  With those of Marvel's Captain America film, yet to be released:  Could they have put less effort into those Cap shots? They're all crudely cut out and pasted onto the exact same cloudy background, regardless of the lighting color. If those posters took more than 20 minutes each, I'd be shocked. Oh, and lest I leave everyone depressed over the state of the Captain America film, here is at least one fun poster for the flick:  As you can read at the source article (http://www.ropeofsilicon.com/article/vintage-captain-america-avenger-poster) this was created originally to be the cover to a tie-in comic but ended up being produced as a limited number of prints especially for the cast and crew of the film. It won't be hanging in any theaters, though. | |||||||
