This is a big part of what I was trying to say in my follow-up ...

> There's a big difference between what a person is willing to subject themselves to for money (especially when it's shown that the money is going to noble purposes) and what they're willing to subject *other* people to for money. Knowingly making himself look bad for a buck is one thing (and even then I don't recall him staging the photos so that it looked like Spidey was as reckless and dangerous as possible), but knowingly making someone else look bad in order to make money off of it seems extra sleazy.

... But I get the feeling it was lost in translation somehow.